How do you transform an OK event into a WOW occasion? It’s the first question we should always ask ourselves as planners. The secret is in creating emotion.
Think of the saying, “People don’t remember what you say; they remember how you made them feel.” It’s true for events too. The best ones leave guests feeling special. It is an important opportunity to strengthen your brand equity too. When planning your next event, consider these pointers:
Stimulate the Senses
Get creative by including elements that tap into all five senses: see, hear, smell, touch, taste. A sensory connection makes a lasting impression.
Spark Joy
Are you filling the room with joy? Is there anticipation leading up to the event? Are there elements of surprise? Do you share photos or video of the event with your guests afterwards?
Hire Professionals
Designing a WOW event takes experience. Many moving parts must come together at the last moment. An expert will run the show and ensure the WOW factor is appropriate for the audience too.
Spend Some Money…Wisely
Consider your event an investment in your brand. Why host an event if you’re not ready to make a WOW impression? Trust a reputable firm to ensure your budget is spent wisely.
Consider Unconventional Venues
Be open to unorthodox locations and venues for those Instagrammable moments. You’ll be surprised what can be created and the welcome feedback you’ll receive.
Add a Conversation Starter
Whether it’s a doughnut wall or VR immersion, include something unexpected that gets people giddy with excitement.
Ready to WOW?
